If you're like me, your business is a passion project. You've poured your heart into it and you want to make sure that your clients get the best possible experience.
But how do you make them feel comfortable about hiring you? The answer is simple: show them that you can listen, deliver on your promises, and show off expertise.
In this article we'll take a look at some tips for making clients feel comfortable about hiring your business.
demonstrate that you can listen
Listening is a key skill for all types of salespeople, business owners and managers. It’s also a valuable skill for leaders and teachers.
When you listen to someone else, you are giving them the chance to express themselves clearly, without feeling pressured into making decisions.
This allows them to feel heard and respected by you—two things we all want!
When you are listening, it’s important to keep your mind open and refrain from jumping to conclusions.
Let the speaker set the pace of the conversation and provide feedback only after they have finished speaking.
This will allow them to feel heard without feeling rushed or pressured into making decisions before they are ready.
When you are listening, it is also important to avoid distractions. Turn off your cell phone and computer if possible.
Try not to let other people come into the conversation until it has ended.
When distractions occur during a conversation, acknowledge them and then return your focus back onto the speaker.
When you are listening, it’s important not to interrupt the speaker. Even if what they are saying seems ridiculous or irrelevant, hold back your thoughts until they have finished speaking.
This will allow them to feel that their opinions are being respected and valued by you—two things we all want!
When you are listening, avoid making judgments about what your client is saying.
Try not to compare what they say with what you already know about a topic or situation; instead focus on understanding exactly how they feel about it.
deliver on your promises
You should be prepared to deliver on your promises. If you can't, tell them as soon as possible.
Establishing trust is a two-way street: clients will be more likely to entrust their business with you if they know that you're going to do what it takes and deliver what's promised.
If there are things that prevent you from meeting the deadline or providing an alternative solution, let the client know right away so they can make the decision about whether or not their project needs to be delayed or rethought entirely based on this information.
If you have a client who doesn't seem to be able to make decisions without asking for your input, this is another sign that they're not ready for an independent contractor relationship.
A good client will trust that you know what you're doing and will only ask for clarification on specific points or offer feedback if needed.
If they want everything explained in detail before making any decision, this can lead to delays in getting things done.
If you're not sure whether or not a client is ready for an independent contractor relationship, try asking them directly.
You can also test their ability by giving them some tasks to do before offering them a formal agreement of any kind.
If they're not ready for this type of relationship, you can explain to them why it's better for both of you if they hire an employee instead.
As long as the person is willing to take on the responsibility of being an independent contractor, there shouldn't be any issues with taking on more work and making more money.
show your expertise
If you have a lot of experience in the field, this is the perfect time to share it with your clients.
Showcase your past projects and portfolios, talk about why you're passionate about what you do, and explain how much of an impact it will have on their lives.
If possible, mention any awards or accolades that have been given to your business—this will show that not only are you knowledgeable in this field but also skilled at it!
Don’t be afraid to promote yourself—the more you can show your clients, the better.
You want to make sure they have a clear understanding of what services you provide and why they should hire you over other companies.
If you can't think of any good examples, ask someone else for help! They'll be able to give you some ideas about how your business can stand out from the rest of the competition.
Pro Tip: Be sure to mention any awards or accolades that have been given to your business—this will show that not only are you knowledgeable in this field but also skilled at it!
ask for a small project
Asking for a small project is a great way to demonstrate your ability and make sure that you can do what the client wants.
You might ask if they have any needs, or if there are any specific features they want included in their website.
This will give them an idea of what kind of work you're capable of doing, which will help them feel more comfortable hiring you later on.
If the client seems receptive and wants to go ahead with hiring you, then this should be enough motivation for them!
If the client doesn't seem to be interested, then you may want to ask if they have any other projects that they need done.
If they don't, then it's up to them—they can either proceed with your offer or let you know that they're not interested.
You can also ask them what their budget is and see if it's something that you can work with.
If all of this seems like too much work, then you might want to consider moving to another client.
ask for referrals
If you want to get more referrals from clients, ask them how they would feel about giving your business their contact information.
You can also ask if there is any way you can help them out in the future.
For example, let's say that a customer had an amazing experience with one of your employees and now wants to refer others to him or her.
You could offer them some sort of discount or even just send a thank-you note after working together!
If someone has had a bad experience with one of your employees (or even if they haven't), make sure that person understands why they shouldn't be upset with everything going on behind the scenes at work.
You can be like: "it may seem like nothing has changed but trust me when I say it will change soon enough..."
If you're looking for more ways to help your business grow, check out these articles!
let them drive the process
Let your clients decide what they need, how they want to work with you, when and how much they're willing to spend on your services.
If a client is happy with their experience and feels comfortable enough with you as a business owner, then they'll be more likely to refer others in need of something similar down the road_ this is a good thing.
You don't have to guess what type of person will get frustrated at different points during their search—you can ask them directly!
This will give you an idea of what your clients are looking for, and how to help them find it.
Your goal is to build relationships with people who want what you have to offer—not just anyone who happens across your website.
If you are not sure about something, then ask for your client’s opinion.
They might have some valuable insight that you don't have because they live in this industry day-to-day.
If they don't know, it's okay because that's why you are there - to help them make decisions.
It is also important to be open with your client and let them know what steps you will take before making a decision so they can provide input on what they want done or change their mind if necessary.
The most important thing to focus on is the client's needs. To do this, you will have to understand what they want and what they need.
To be able to make your client drive decision, you need to know how to get their attention.
You should offer them something that is unique and different from what other competitors are offering them.
You should also make sure that you are not just solving their problem but also exceeding their expectations.
Once you get the attention of your clients by providing them with a valuable solution, it will be easier for you to make them drive decision.
It can be easy to make assumptions about what your clients want, especially when you're first getting started.
But once you've been in business for a while and have amassed a good amount of experience, it becomes more apparent what people are looking for and how to deliver the best possible product or service.
be honest and direct
When you're talking with a potential client, it's important to be honest and direct.
A lot of people have trouble communicating, so saying things like "I can only do this" or "This is what I've done in the past" will help them understand your limits and make them feel comfortable with your services.
Be honest about what you can do, but also be realistic—you may not be able to do everything that is listed on your website or brochure.
If someone asks if they can get their website built by May 1st (and then pays for it), don't say yes—it's probably too ambitious for most new businesses in their careers!
Explain your services and prices. It's important to have a clear idea of what you can do for someone and how much it will cost them.
If you're not sure, then be honest about that too!
Don't promise more than you're capable of providing—it's better to under-promise and over-deliver than the other way around!
These tips will help you make clients feel comfortable about hiring your business.
When it comes to making clients feel comfortable about hiring your business, there are a few things you can do that will help.
The first is to listen carefully and ask questions about what the client wants—and then deliver on their expectations.
If a client says they want an event at their home and tells you exactly how many people will attend or how much food they want served, don't be afraid to ask your client how much budget they have laid down for this project.
Another tip for making clients feel comfortable about hiring your business: Be honest with them about what kind of project(s) are best suited for their needs (and budget).
Conclusion
There you have it: 7 tips to help your business make clients feel comfortable about hiring. And remember, the key is to be honest and direct with them. If they aren’t comfortable, then you’ll never get their business. So don’t be afraid to ask for referrals or let them drive the process—it's all about building a relationship of trust with potential customers